After years of competing professionally, Junior saw firsthand the importance of reliable gear. Every ride depends on grip, control, and confidence and he knew riders deserved equipment made by someone who truly understands the sport. That vision led to the creation of Souza Grip Co. Based in Bowie, Texas, Souza Grip Co. produces handmade bull riding Rosin and Brazillian leather products built with one goal in mind: Helping riders perform when it matters most.